Discover why content marketing is more than blogs - and how affiliate marketers can use a
content strategy to enhance their earnings.
You may have heard the saying "Content is King" - the idea that our buying habits and
engagement online are driven primarily by the content that we consume. And like a potluck,
everyone brings their own dish to the table.
Yet, for many who want to turn their passion into revenue, the idea of investing time into a
fully-fledged marketing strategy can be... overwhelming, to say the least.
Can't you just write a few blogs, plop in a couple of affiliate links, and call it good?
Unfortunately, there's far too much competition out there for a marketer to trust one-and-done
blog posts as a viable way to earn an income.
Think about it – stats show that 93% of people start looking for products on a search engine -
so if you’re not on the results page, you’re missing out.
So, what exactly is content marketing, and why should affiliate marketers care about it?
What is Content Marketing?
The best way to think about content marketing is to consider how you engage with content as
a consumer. How many different "artifacts" do you consume throughout your day?
● Morning: You wake up, browse posts on social media, and click on a news article or
Two.
● Lunchtime: You search for recipes on Pinterest and read reviews before choosing a new
restaurant to try.
● Afternoon break: You watch a tutorial video on YouTube to learn how to use a new
software tool you just downloaded. (and get lost in a rabbit hole of TikTok videos.)
● Evening: You relax by catching up on your favorite TV show. While watching, you look
up an article about the actress and start researching her other work.
● Bedtime: Another social media binge session before falling asleep.
In each of these moments, you are consuming content - whether it's in the form of written
articles, videos, or social media posts. And chances are, you didn't even realize that you were
being marketed to through this content.
That's the beauty of content marketing - it seamlessly integrates itself into our daily lives
without us even realizing it.
And for affiliate marketers, this is a powerful tool to connect with potential customers and
drive conversions.
What Goes Into A Content Marketing Strategy?
Let's get practical. What are best content creation marketing examples that you can use in your inbound marketing strategy? Here are some common types of content used by successful affiliate marketers:
● Blog posts: These are long-form written articles that provide valuable information to
your audience. And with 50% of buyers admitting that they go to a company’s blog
before purchasing, blogs are still crucial for making a sale.
● Social media posts: These are short, bite-sized pieces of content shared on platforms
like Instagram, Twitter, and Facebook. They often include graphics or videos and aim to
engage the audience through likes, comments, and shares.
● Videos Content: Whether it's a tutorial, review, or vlog-style content, videos are a powerful way
to connect with your audience and showcase products.
● Email newsletters: These are regular email updates sent to subscribers who have
opted in to receive them. They can include promotions, product recommendations, or
exclusive content.
● Infographics: These visually appealing images combine text and graphics to convey
information quickly. They are easily shareable on social media platforms.
● Podcasts: For those who prefer audio content, podcasts offer a great way to reach and
engage with an audience through interviews, discussions, or storytelling.
As you can imagine, each of these "content artifacts" can be reused, recycled, and repurposed
in different ways.
For example, you can turn a blog post into video content or an infographic or use social media posts to drive traffic to your website - and there are plenty of tools available to help make that
process much faster.
How Can Affiliate Marketers Use Content Marketing Work To Boost Their Reach & Sales In 2024?
Affiliate marketing lives and breathes content - and the more you can master social media
marketing as a strategy, the more you can grow your audience and sales. But before you can
start creating content, you'll want to make sure to have a road map for who and where your
content will reach.
Building A Content Marketing Strategy
Successful affiliate marketing pros know that they can't shotgun their content - that is, put it anywhere and everywhere online.
Instead, they focus on a select few platforms where the people who are most likely to buy the products or services they're promoting already spend time. Top marketers know this - and 68% say they prioritize their ideal customer’s needs in their content marketing over sales goals. Selecting Your Platforms
● Website/Blog: A website or blog acts as your home base for all of your content. This is
where you can create in-depth product reviews, tutorials, and other valuable resources
for your audience.
● Social Media Content: Depending on your niche and target audience, you may want to focus on specific social media platforms such as Instagram, Twitter, Facebook, LinkedIn, or even
TikTok. The key is to choose platforms where your audience already spends time and
engage with them regularly.
● Email Marketing: Building an email list allows you to directly reach out to potential
customers and promote products or services on a regular basis. Make sure to provide
valuable content in your emails, not just constant sales pitches.
Creating Valuable Type Of Content
Content marketing is about providing value to your audience rather than just constantly
promoting products or services. After all, consumers are savvy and will be quick to move on if
they feel your content is disingenuous or solely focused on sales.
● Know your audience: Understanding the needs, interests, and pain points of your target
audience is crucial for creating content that resonates with them.
● Provide solutions: Your content should offer solutions to common problems or
challenges your audience may face. This could be through product reviews, tutorials, or
helpful tips and advice.
● Educate and entertain: Along with providing information, it's important to make your
content engaging and entertaining. This will keep your audience interested and coming
back for more.
Say that your affiliate marketing connects to a skincare brand, and you could create content
that educates your audience on common skin concerns and how the brand's products can help
address them.
You could also share entertaining behind-the-scenes content or user-generated reviews to
keep your audience engaged. The various pieces of content could include:
● A TikTok video and Instagram Reel where you talk about your experience with the
Product
● A blog post that pulls the ideas from your short-form video into written form - with
links in the copy
● A YouTube video demonstrating how to use the product effectively
● A Facebook post asking for audience reviews and experiences with the product
By providing a variety of valuable content, you can capture your audience's attention and keep
them engaged with your affiliate marketing efforts.
Start Building Your Content Marketing Strategy For Your Affiliate Marketing Biz
A content marketing campaign is a must for affiliate marketers who want to fine-tune their strategies and elevate their brands.
Not only does quality content marketing expand your reach across different mediums, but it
will help build your brand reputation as a trusted source of information - whether that's fun
travel posts, product reviews, or industry news.
Want to get started with effective content marketing fast? Here's a first-step checklist:
1. Define your target audience and understand their needs and interests.
2. Choose mediums and platforms that best reach your target audience.
3. Create a content and marketing plan with specific goals and topics in mind.
4. Don't be afraid to experiment with different types of content, formats, and styles.
5. Keep track of performance metrics to measure success and make adjustments as
needed.
Remember, consistency is key when it comes to content marketing - keep creating valuable,
engaging content types for your audience, and you'll see the results in brand awareness, customer loyalty, and, ultimately, conversions for your affiliate products or services.
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