top of page
Writer's pictureJessica Esway

How Content Marketing Can Elevate Your Affiliate Strategy 2024


woman sitting on the couch while working on her laptop

Discover why content marketing is more than blogs - and how affiliate marketers can use a

content strategy to enhance their earnings.

 

You may have heard the saying "Content is King" - the idea that our buying habits and

engagement online are driven primarily by the content that we consume. And like a potluck,

everyone brings their own dish to the table.

 

Yet, for many who want to turn their passion into revenue, the idea of investing time into a

fully-fledged marketing strategy can be... overwhelming, to say the least.

 

Can't you just write a few blogs, plop in a couple of affiliate links, and call it good?

Unfortunately, there's far too much competition out there for a marketer to trust one-and-done

blog posts as a viable way to earn an income.

 

Think about it – stats show that 93% of people start looking for products on a search engine -

so if you’re not on the results page, you’re missing out.

 

So, what exactly is content marketing, and why should affiliate marketers care about it?

 

What is Content Marketing?

 


creating content marketing

The best way to think about content marketing is to consider how you engage with content as

a consumer. How many different "artifacts" do you consume throughout your day?

 

Morning: You wake up, browse posts on social media, and click on a news article or

Two.

 

Lunchtime: You search for recipes on Pinterest and read reviews before choosing a new

restaurant to try.

 

Afternoon break: You watch a tutorial video on YouTube to learn how to use a new

software tool you just downloaded. (and get lost in a rabbit hole of TikTok videos.)

 

Evening: You relax by catching up on your favorite TV show. While watching, you look

up an article about the actress and start researching her other work.

 

Bedtime: Another social media binge session before falling asleep.

 

In each of these moments, you are consuming content - whether it's in the form of written

articles, videos, or social media posts. And chances are, you didn't even realize that you were

being marketed to through this content.

 

That's the beauty of content marketing - it seamlessly integrates itself into our daily lives

without us even realizing it.

 

And for affiliate marketers, this is a powerful tool to connect with potential customers and

drive conversions.

 

What Goes Into A Content Marketing Strategy?

 

Let's get practical. What are best content creation marketing examples that you can use in your inbound marketing strategy? Here are some common types of content used by successful affiliate marketers:

 

Blog postsThese are long-form written articles that provide valuable information to

your audience. And with 50% of buyers admitting that they go to a company’s blog

before purchasing, blogs are still crucial for making a sale.

 

Social media posts: These are short, bite-sized pieces of content shared on platforms

like Instagram, Twitter, and Facebook. They often include graphics or videos and aim to

engage the audience through likes, comments, and shares.

 

Videos Content: Whether it's a tutorial, review, or vlog-style content, videos are a powerful way

to connect with your audience and showcase products.

 

Email newsletters: These are regular email updates sent to subscribers who have

opted in to receive them. They can include promotions, product recommendations, or

exclusive content.

 

Infographics: These visually appealing images combine text and graphics to convey

information quickly. They are easily shareable on social media platforms.

 

Podcasts: For those who prefer audio content, podcasts offer a great way to reach and

engage with an audience through interviews, discussions, or storytelling.

 

As you can imagine, each of these "content artifacts" can be reused, recycled, and repurposed

in different ways.

 

For example, you can turn a blog post into video content or an infographic or use social media posts to drive traffic to your website - and there are plenty of tools available to help make that

process much faster.

 

How Can Affiliate Marketers Use Content Marketing Work To Boost Their Reach & Sales In 2024?

 

Affiliate marketing lives and breathes content - and the more you can master social media

marketing as a strategy, the more you can grow your audience and sales. But before you can

start creating content, you'll want to make sure to have a road map for who and where your

content will reach.

 

Building A Content Marketing Strategy


a black woman writing content

Successful affiliate marketing pros know that they can't shotgun their content - that is, put it anywhere and everywhere online.


Instead, they focus on a select few platforms where the people who are most likely to buy the products or services they're promoting already spend time. Top marketers know this - and 68% say they prioritize their ideal customer’s needs in their content marketing over sales goals. Selecting Your Platforms

 

Website/Blog: A website or blog acts as your home base for all of your content. This is

where you can create in-depth product reviews, tutorials, and other valuable resources

for your audience.

 

Social Media Content: Depending on your niche and target audience, you may want to focus on specific social media platforms such as Instagram, Twitter, Facebook, LinkedIn, or even

TikTok. The key is to choose platforms where your audience already spends time and

engage with them regularly.

 

Email Marketing: Building an email list allows you to directly reach out to potential

customers and promote products or services on a regular basis. Make sure to provide

valuable content in your emails, not just constant sales pitches.

 

Creating Valuable Type Of Content

 

Content marketing is about providing value to your audience rather than just constantly

promoting products or services. After all, consumers are savvy and will be quick to move on if

they feel your content is disingenuous or solely focused on sales.

 

Know your audience: Understanding the needs, interests, and pain points of your target

audience is crucial for creating content that resonates with them.

 

Provide solutions: Your content should offer solutions to common problems or

challenges your audience may face. This could be through product reviews, tutorials, or

helpful tips and advice.

 

Educate and entertain: Along with providing information, it's important to make your

content engaging and entertaining. This will keep your audience interested and coming

back for more.

 

Say that your affiliate marketing connects to a skincare brand, and you could create content

that educates your audience on common skin concerns and how the brand's products can help

address them.

 

You could also share entertaining behind-the-scenes content or user-generated reviews to

keep your audience engaged. The various pieces of content could include:

 

● A TikTok video and Instagram Reel where you talk about your experience with the

Product

 

● A blog post that pulls the ideas from your short-form video into written form - with

links in the copy

 

● A YouTube video demonstrating how to use the product effectively

 

● A Facebook post asking for audience reviews and experiences with the product

By providing a variety of valuable content, you can capture your audience's attention and keep

them engaged with your affiliate marketing efforts.

 

Start Building Your Content Marketing Strategy For Your Affiliate Marketing Biz


content strategy

A content marketing campaign is a must for affiliate marketers who want to fine-tune their strategies and elevate their brands.

 

Not only does quality content marketing expand your reach across different mediums, but it

will help build your brand reputation as a trusted source of information - whether that's fun

travel posts, product reviews, or industry news.

 

Want to get started with effective content marketing fast? Here's a first-step checklist:

 

1. Define your target audience and understand their needs and interests.

 

2. Choose mediums and platforms that best reach your target audience.

 

3. Create a content and marketing plan with specific goals and topics in mind.

 

4. Don't be afraid to experiment with different types of content, formats, and styles.

 

5. Keep track of performance metrics to measure success and make adjustments as

needed.

 

Remember, consistency is key when it comes to content marketing - keep creating valuable,

engaging content types for your audience, and you'll see the results in brand awareness, customer loyalty, and, ultimately, conversions for your affiliate products or services.


31 views0 comments

コメント


bottom of page